CMS 225 - Communication Research Methods (3)

Prerequisites: CMS 105  or CMM 113  /ENG 113  /JOU113
Students will create strategy and message design, strategy evaluation, and policy by providing practical instruction in identifying existing data sets, designing studies, conducting focus groups, analyzing qualitative and quantitative data, writing reports, visualizing data, and disseminating results to stakeholders.  Upon completing this course, students will be able to collect, analyze, and report the qualitative and quantitative data necessary to identify, understand, target, and support decisions about audiences, media markets and strategies.


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