Apr 14, 2021  
ARCHIVED 2017-18 Graduate Studies Catalog 
    
ARCHIVED 2017-18 Graduate Studies Catalog [ARCHIVED CATALOG]

BUS 608 - Communication in a Global Environment (3)


In this course, students analyze the communication process between and among people in a culturally diverse population. The course examines multicultural communication on both a domestic and global level, using business-to-business perspectives, as well as business-to-consumer. Students learn to apply multicultural communication theories to an increasingly diverse audience and culture-specific belief and value systems/norms to the process of audience analysis.