Mar 04, 2021  
ARCHIVED 2018-19 CPS Undergraduate Catalog 
ARCHIVED 2018-19 CPS Undergraduate Catalog [ARCHIVED CATALOG]

BUS 452 - Marketing Research (3)

An examination of the methods and principles of investigation and analysis used by manufacturers and middlemen in solving problems of marketing policies, product markets, channels, sales effort, and advertising. This course includes planning investigations; gathering, organizing, and interpreting data; and presentation of findings.
Prerequisite: BUS 251  or permission