Oct 18, 2021  
ARCHIVED 2018-19 Graduate Studies Catalog 
    
ARCHIVED 2018-19 Graduate Studies Catalog [ARCHIVED CATALOG]

BUS 652 - Strategic Planning (3)


In this course, students learn the theories that form the foundation for the strategic planning process and develop the knowledge and skills to accomplish the specific steps of the strategic planning process. Topics include environmental analysis (internal and external), audit of the organizational culture, mission formulation, performance audit, strategic success indicators, contingency planning, strategic business modeling, and action plan integration.