Oct 18, 2021  
ARCHIVED 2018-19 Graduate Studies Catalog 
    
ARCHIVED 2018-19 Graduate Studies Catalog [ARCHIVED CATALOG]

BUS 641 - Strategic Marketing (3)


A course that introduces students to the analytical concepts and tools of marketing management. Special emphasis is placed on the relationships between marketing and overall company strategy, the development of a customer orientation, the integration of marketing throughout the organization, and the implementation of systems for planning and controlling the marketing effort. Students consider problems of consumer analysis, product planning, integrated communication, distribution, and pricing.