Oct 18, 2021  
ARCHIVED 2018-19 Graduate Studies Catalog 
    
ARCHIVED 2018-19 Graduate Studies Catalog [ARCHIVED CATALOG]

BUS 658 - Fundraising and Philanthropy (3)


The purpose of this course is to explore philanthropic theories and how government and not-for-profit organizations leverage this form of financing. Learners in this course will investigate and apply topics such as fundraising trends, strategies, and techniques.  The course will explore topics such as the history of philanthropy, donor motivation and behavior, annual funds, capital campaigns, planned giving, corporate and foundation giving, and special events. Students will learn to analyze trends in donor behavior. The spirit of giving and the need for support will also be examined. Retention, stewardship, accountability, planning, and budgeting will also be reviewed.