BUS 356 - Contemporary Issues in Marketing (3)

Prerequisite: BUS 251 or permission.

This course provides opportunities to conduct in-depth analyses from a sales perspective of current and changing topics such as: electronic marketing, database marketing, social media, healthcare marketing, global marketing, entertainment and sports marketing, not-for-profit marketing, green marketing, ethnic marketing and loyalty clubs. Upon successful completion of the course, students will be able to: 1) understand marketing theories which are timeless and relevant, 2) recognize and evaluate contemporary issues facing marketers in today’s dynamic marketplace, 3) explain how contemporary marketing practice is emerging and being managed, its major opportunities, limitations, issues and risks, 4) analyze existing literature to gain insight into selected current and future issues that will impact business and marketing, 5) understand tools necessary to adapt opportunistically in fluid markets, 6) recommend and compose responses to existing or potential marketing issues, and 7) discuss ways in which new technologies in marketing can improve and shape an organization’s strategic advantage.