Aug 03, 2020  
ARCHIVED 2019-20 Undergraduate Catalog 
    
ARCHIVED 2019-20 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 452 - Marketing Research (3)

Prerequisite: BUS 251  or permission.
An examination of the methods and principles of investigation and analysis used by manufacturers and middlemen in solving problems of marketing policies, product markets, channels, sales effort, and advertising. This course includes planning investigations; gathering, organizing, and interpreting data; and presentation of findings.