BUS 357 - International Marketing (3)

An introduction to International Marketing, focusing on the competitive rigors of today’s global business environment. The successful marketing student must be globally aware and have a marketing frame of reference that goes beyond a country or given region, and encompasses the world. Upon successful completion of this course, students should 1) become more globally aware, 2) build skills related to strategic planning and organizing for global markets, 3) explain and evaluate how products and services can be adapted to reflect international differences, and 4) understand how advertising and promotion methods can either communicate a common message to the world or be adapted to each localized market.
Prerequisite: BUS 251