GRD 228 - Typography Studies (3)

Prerequisite: Computer competency.

This course is an introduction to lettering and type as a means of visual communication. Students learn basic type measurement, fonts and their application, and the use of type as a design element. Topics addressed in this course include how to use type effectively to promote and advertise, use type shapes to express complete thoughts, use type in conjunction with images to fully realize promotional products, and use Photoshop and Illustrator to promote legibility and call to action. Upon completion of this course, students will use type effectively for high impact designs.