BUS 251 - Introduction to Marketing (3)

An introduction to the adjustment of the firm to its market environment with emphasis on competitive strategy. Upon successful completion of this course, students should be able to: 1) understand the concepts of value and relationships from the perspectives of customers, producers, and society; 2) demonstrate an understanding of the power and importance of branding strategy related to creating brand equity; 3) identify and evaluate the historical context of marketing eras and understand the relevancy and importance of each transition.