GDC 303 - Graphic Design I (3)

Prerequisite: GDC 258 .

In this course, students will focus on developing their conceptual thinking skills that will further develop their use of communicative tools such as composition, color, hierarchy, scale, rhythm, and visual metaphor to convey a message or concept. Students will gain a rigorous understanding of the principles of graphic design, build their typographic skills, and develop meaning in their designs through the exploration of denotative and connotative forms. Course work will explore conceptual layouts, icons, typography, and branding design within this course.Special attention will be given to understanding and establishing a creative process and obtaining visual literacy in order to evaluate and discuss their own work as well as that of others.