CMS 330 - Public Relations (3)

A course that surveys public relations processes, practices, and effects. The course reviews key social science concepts and research, such as relationship management and crisis communication, and the ethical, analytic, and strategic approaches used by public relations professionals. Students who successfully complete this course will be able to describe the history and theories of public relations, use vocabulary of the public relations practitioner, and recognize and discuss public relations as used by institutions, business, politics, government, and other organizations. Students will also be able to develop writing skills for public relations tactics, identify strategic problems organizations face, offer appropriate public relations suggestions for their solution, and identify and apply the ethical implications of public relations practices.