Apr 24, 2024  
ARCHIVED 2016-17 CAS Crete Campus Catalog 
    
ARCHIVED 2016-17 CAS Crete Campus Catalog [ARCHIVED CATALOG]

ENT 301 - Creating and Managing an Entrepreneurial Venture (4)


This course explores the process of starting, managing, and growing an entrepreneurial venture. It is designed to provide exposure to topics critical to the success of a venture in startup and early growth. Topics include, but are not limited to, business planning; growth management and strategic planning; marketing and financial strategies; exit strategies; and different modes of venturing, such as franchising, venture acquisition, and technology licensing. Students successfully completing this course will be able to identify and fully explain a value proposition, complete a market and financial analysis of an opportunity, evaluate the resource requirements for the venture, and create and present a successful elevator pitch. 

Prerequisite: ENT 201  and Sophomore standing, or permission. 
Offered fall term.