CMS 340 - Crisis Communication (3)

This course will examine crisis communication theory and application necessary for effective crisis management within organizations. Crisis communication examines the ways in which organizations communicate with their publics and stakeholders during times of crisis (e.g. disaster, scandal, failure, etc.) Specifically, the course will focus on crisis management approaches, classic case studies and relevant communication theory. Upon completion of this course, students will be able to advise organizations on identity management and crisis control.

Prerequisite: 2 of the following CMS 112 CMS 220 CMS 315 CMS 321 or permission.