BUS 659 - Marketing for Nonprofits (3)

The focus of this course is on the successful marketing for government and not-for-profit organizations. In this course, learners will explore and apply marketing principles to create organizational and “idea” brands in order to reach their respective stakeholders. Specifically, students will learn how to leverage traditional marketing communications and social media in creating strategic marketing plans, engage in effective fundraising, and other critical issues facing government entities and not-for-profit institutions.