GDC 303 - Graphic Design I (3)

Prerequisite: GDC 258 .

Focuses on the relationship between form and content using communicative tools such as composition, color, hierarchy, scale, rhythm, and visual metaphor to convey a message. Students will gain a rigorous understanding of the principles of graphic design, build their typographic skills, and develop meaning in their designs through the exploration of denotative and connotative forms. Special attention will be given to understanding and establishing a creative process and obtaining visual literacy in order to evaluate and discuss their own work as well as that of others.