Oct 18, 2024  
ARCHIVED 2023-24 Undergraduate Catalog 
    
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ARCHIVED 2023-24 Undergraduate Catalog [ARCHIVED CATALOG]

CMS 225 - Measurement, Statistics, and Research Methods (3)

Prerequisites: CMS 105  or CMM 113  /ENG 113  
Many industries need to make good messaging decisions, yet few people understand how to collect relevant data, make sense of the data they have, or apply those insights to decisions about messaging. Students in Measurement, Statistics, and Research Methods will learn how to do all three. Students will learn methods for and actually design and conduct their own qualitative and quantitative data collection; how to appropriately analyze those data using a variety of qualitative (e.g., grounded theory content analysis) and quantitative methods (chi-squared analysis, independent-samples t-test, the ANOVA family, Pearson’s product-moment correlation, and multiple linear regression); and interpret and report those data in various media for scientific and non-scientific audiences.