Offered on the Crete campus.
Do you love solving complex problems and understanding what drives human behavior? Are you fascinated by why consumers choose one brand over another, and how ideas spread across cultures and communities? If you can envision yourself launching innovative products, crafting compelling campaigns, and connecting brands with audiences, then a marketing degree could be your perfect fit. At Doane University, we prepare you to become a strategic marketer who creates real value for organizations and communities alike. Our comprehensive curriculum combines marketing principles, consumer behavior, market research, digital marketing, and promotion and sales strategies with hands-on experience, ensuring you graduate career-ready and confident.
Students who complete the B.A. in Marketing will be able to:
- Exhibit general knowledge of theories and practices in the core areas of business.
- Critically analyze and apply knowledge across business disciplines to solve complex situations.
- Demonstrate effective professional communication skills.
- Collaborate effectively in teams.
- Develop decisions informed by ethical values.
- Exhibit a comprehensive understanding of marketing knowledge.
- Evaluate a marketing strategy based on marketing theories and concepts.
Accreditation
Doane’s Bachelor’s degree program in Marketing is currently not accredited by the Accreditation Council for Business Schools and Programs (ACBSP). New degree programs must be in effect for at least two years and have had graduates before accreditation will be granted.
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