AGR 430 - Advanced Agribusiness Management (3)

Prerequisite: AGR 305 .

This senior capstone course applies concepts, principles, and analytical tools in developing a marketing plan for an existing or new agricultural product or service. Students will define the market, perform competitive marketing analysis, outline market assumptions and objectives, and perform a three-year financial evaluation of the action plan. To develop analytical skills relevant to agribusiness management, students will a) apply economic principles to problems of farms, ranches, and other institutions in the food and fiber industries and b) demonstrate technological skills used in quantitative analysis. In addition, to develop effective leadership and management skills, students will a) produce a project through working as a team, and b) develop a business plan or case study on an agribusiness topic. Finally, to develop critical thinking and problem solving skills, students will a) apply the scientific method in an area relevant to agribusiness and economics and b) propose and assess economic policy solutions to agricultural and food issues.