ENT 301 - Innovation and Creative Venture Design (3)

In this course, students will identify existing problems to solve through creative ideation. They will gain an understanding of consumer needs and desires through empathetic strategies and investigative curiosity. They will learn how to create unique value propositions for their ideas and find innovative ways to market products and services to target customers. Students will study state-of-the-art innovation framework tools and incorporate design-thinking skills into their work. Through this course, students will have the opportunity to learn and experience prototyping and how to resource materials and supplies that lead to feasibility and viability.