The Strategic Communication major examines the essential role communication plays in the development and maintenance of identities, relationships, groups, societies, organizations and cultures. The major provides the opportunity to study the history, theory, and practice of a core pillar of the liberal arts. Additionally, students will learn to engage theory, employ empirical study, and conduct critical analysis of communication phenomena. The Strategic Communication major provides students the opportunity to acquire a firm theoretical background in communication studies and apply those theories in multiple real world settings.